Keeping Your Business

Choose, Lose and Keep Customers

If you are in business you need to have a certain customer base. How do you choose your customers, and what do you do to lose and keep them? There are a number of searching questions you can ask that will help you get real answers to these questions. One, do you know who your customers are? If you run a department store, you are far less likely to know many of your customers individually, but if you are a CPA or an insurance agent, personal relationships are what it is all about. Secondly, Do you know which of your customers are the most valuable? You might need to rank your customer list and find out who uses your services. Not all customers are created equal, yet most businesses treat them the same. Thirdly, you might ask if you have too many customers. How is that possible? I don't think one needs to be rude about it, but if a customer is more of a waste of time than a source of income, dump them. Go after the right customer for you and your business. You will do them more good and yourself too.